Should Public Transit Agencies Trick the Public Into Riding Buses?

Cities like Dallas may be able to realize effective public transit if they invest in ideas that address preconceptions about public transit.

Buses are, rather oddly, a bit of a hot topic in North Texas as of late. That’s because, now that Dallas Area Rapid Transit has spent the last 30 years building out the longest light rail network in the United States, a lot of people would like to see the public transit agency start to set up transit services people might actually use. The easiest solution is to rethink the way that DART’s bus system works. If the buses are reliable, the thinking goes, people might actually use them. [Read the full article…]

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